The original
Taylor Swift Style Blog
Critically kind commentary on the cross section of storytelling, style, and (of course) Taylor Swift
It’s me. Hi! My name is Sarah Chapelle and I’m the founder of Taylor Swift Style (TSS). I’m a journalist, turned bestselling author, who has found one (sick) highly niche Swift beat to become the foremost expert on all things Taylor’s style.
As Seen In
It’s been one of the greatest joys of my life to carve out a digital space for a community, to come together and discuss our Venn diagram of passionate interests in smart, thoughtful, ways.
The story starts when...
I launched TSS in October 2011 when I was a university student studying to become a journalist. The blog represented a crossroad of many of my interests and a way to coalesce my passions for storytelling, style, and Taylor into one.
My whole life I’ve loved storytelling, I’d been a fan of Taylor’s since 2006, and as I was beginning to figure out my own identity, I became enamoured with how our clothes can tell a story about our interests and our values. The blog eventually morphed from a place where I was documenting and researching Taylor’s exact fashion to also writing my critically kind thoughts on the clothes she was wearing and providing historical context about what it was she might be trying to say through her clothes as it relates to her music.
13 years in the making, one iconic volume
My book, Taylor Swift Style: Fashion Through the Eras, is available now!
Sarah, Styled
THE TSS NEWSLETTER
Subscribe to my weekly newsletter to explore product recs, personal style files and essays, and more behind the scenes content from TSS and the Swift Cinematic Universe.
The TSS Ethos
TSS is built upon my signature Critically Kind style commentary—always in-depth and nuanced, never casually cruel
(if you catch my drift).
Critical kindness is an ethos that evolved organically over time but that reflects how I like to approach my captions and commentary. The internet can make nuance seem hard. Pettiness, particularly in fashion, is de rigeur. Fandom discourse is often framed as black and white. With TSS, I wanted to take a different path that expressed my thoughts on a framework of context and facts. My goal is to post about her fashion in a way that is considered and honest but not in the name of being casually cruel.
Slipped Away into
A MOMENT IN TIME
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October 2024
Taylor Swift Style is published + becomes instant NYT bestseller
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Summer 2023
I got married to my partner (ahem—now husband 🥹) of ten years
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May 2023
Bejeweled attending the Eras Tour in New York City
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December 2022
The TSS book deal is officially announced!
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November 2022
I celebrated my 30th birthday and the next decade of life
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September 2018
Bought our first home!
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May 2018
Attending the Reputation Tour in Seattle
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August 2015
Attending the 1989 Tour in Vancouver
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October 2014
My first trip to NYC, to attend the 1989 Secret Sessions
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May 2014
I graduated from university and TSS hits 40,000 followers
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June + August 2013
Attending the RED Tour in Vancouver, Tacoma, and Portland
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October 2011
Taylor Swift Style officially launches on Tumblr
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September 2011
Attending the Speak Now Tour in Vancouver, Tacoma, and Portland
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April 2008
Attending Rascal Flatts' It Still Feels Good Tour in Vancouver to see Taylor open
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October 2007
Attending Brad Paisley's Bonfires & Amplifiers Tour in Vancouver to see Taylor open
