Taylor Swift wears her own merch in her forthcoming docuseries The End of an Era.

Worn On: 10/13/25 // the end of an era

the commentary

I’m so excited to see the true span that the forthcoming The End of an Era docuseries covers. In the trailer released last week we see footage from Eras rehearsals, backstage quick changes, and other in-between moments including studio clips like this one.

Taylor wearing her own merch is a time honored tradition - it’s nice to see it captured canonically here in film!

the clothes


Feature Photo by TAS Rights Management
Previous
Previous

The End of an Era

Next
Next

The End of an Era