Taylor Swift appears in a Target commercial wearing a black blazer and jeans to promote The Life of a Showgirl.

Worn On: 9/29/25 // instagram

the commentary

Taylor published a new commercial promoting the Target variant of her album The Life of a Showgirl: The Crowd Is Your King. In it, we get a delightfully humorous look at the dual sides of Taylor: The performer and the director. In thinking about the shattered effect on the album, I’m hopeful that Showgirl pulls apart all these facets of Taylor that make up this showgirl and puts them in the spotlight. 

Director Taylor’s outfit is also one I would very much love to copy + paste for my own life. The basic items are simple in theory, but it’s the details on these pieces that elevates the whole ensemble. The oversized silhouette of the blazer and its subtle pinstripe, the zippered corset top, and jeans with an edgy element all have something special going for them. The stacks of jewelry, all repeats from Taylor’s collection, also work to lift the outfit and add polish. 

It’s nice to see her wearing Gant again. You might recall in 2023 Taylor wore many of this brand’s enviable pieces of outerwear. I know I have heart eyes over this blazer. This particular design is from the Spring 2025 collection, borrowed from the mens section. Creative director at Gant Christopher Bastin told me how Taylor does “nouveau prep better than anyone else.” 

the clothes


Feature Photo from Taylor Swift via Instagram
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The Life of a Showgirl: The Crowd Is Your King