This outfit has a lot of recognizable, repeat elements going on for it which is something Taylor does a lot with her fashion.

Let’s firstly address the 'debutation’ in the room with us. I like to imagine that she’s smiling about the tease on the inside.

Taylor’s game day fashion expands on her signature style with some “Chief” M.O.’s to soften her presence (as much as one can when you are Taylor Swift, main character of the universe).

Taylor’s longtime makeup artist, Lorrie Turk, is often tight lipped about the lip products she likes to use on Taylor - though we have gotten a number of confirmations of her favourites over the years.

Round two of season two of National Sportsball Observation. Last year, Taylor developed a reliable style playbook when it came to her game day fashion: women-owned/locally-owned brands, sentimental accessories, and vintage.

While some wondered if Taylor would appear at any NYFW shows this week, a sporty outing to watch a fellow American Taylor (Fritz) in the US Open final is just as fun. And such great symmetry!

Someone got a haul of Gucci recently and decided to wear it all in one fell weekend. It’s not uncommon for Taylor to be brand loyal and to wear a slew of things from a single designer many times over, consecutively.

On this occasion, Taylor wasn’t heading into Electric Lady for a session - but for a wedding! With Travis as +1, the two were guests to the nuptials of model Karen Elson and Electric Lady Studios owner Lee Foster.

Touchdown - she’s back. Many wondered how Taylor’s style playbook would shift (if at all) for “National Sportsball Observation”: Season Two.

Now on the European leg of Eras, I had been wondering when we’d see her pop in London. The days ahead of her U.K. dates seemed like a fitting time as any. And oh is she saying things with this ensemble. 

In between Eras Tour stops in Europe, Taylor opted for some vacation time at this very romantic and popular lakeside tourist destination in Italy.

I’m sure somewhere locked inside my brain are smarter words to say about this dress but the only one I can summon up is greeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeen.

Taylor’s Super Bowl style has followed such a reliable formula that a predictions post felt like oversetting expectations. We love a ‘work’ uniform created in mind for a setting. And in Taylor’s ‘rookie season’ of sportsball spectatorship, she’s developed a great one.

It’s been fascinating to observe Taylor’s game day fashion evolve from September to now and even more so to see her wear something so utterly non-descript during such a key match like the AFC Championship - a Super Bowl decider game.

Many people have wondered when Taylor would wear an 87 jersey at a game and I’m delighted that the moment has come in such a fashionably fun way courtesy of #KristinJuszczyk - wife of 49ers player Kyle Juszczyk - who has taken to repurposing old jerseys into fabulous custom coats like this one.

What a blast from the past with this sweater which I’m tentatively calling based on Taylor owning and wearing this particular knit in six different colours over twelve years.

For me, this tactic is fun to see Taylor’s longtime love of vintage fashion (dating back even to 2010-2012) evolve into a way that she can express her recent love of sports (*wink*) while also shopping more sustainably - and often from small businesses.

So to see her here now, effectively bookending Midnights fashion in a look that’s dark and ruminating and moonlit and celestial and mysterious yet sparkly and glam and alluring … it feels all the more appropriate on her birthday of all days.

Once again Taylor’s streak for a short skirt and a tall boot continues and I am loving the proportions on her.

It’s very fun as we progress deeper into football season that, by extension, we get to see Taylor’s game day fashion change to reflect the actual seasons of the time as well.