Taylor published a new commercial promoting the Target variant of her album The Life of a Showgirl: The Crowd Is Your King.

It’s early to say but this shot and the corresponding cover for The Life of a Showgirl: The Crowd Is Your King variant might be my favourite shots from this shoot yet. 

With 13 days to go until Taylor’s 12th studio album, we’re getting more behind-the-scenes content about the making of the packaging!

Taylor leans into Showgirl aesthetic with this customized Bob Mackie look.

Ever the enjoyer of wearing her own merch, Taylor released new behind-the-scenes footage of her directing on set wearing the orange The Life of a Showgirl cardigan.

Out to dinner following the Chiefs state-side season opener.

A sassier take on the little black dress - a little black corset! - for a dinner out.

An engagement hard launch! For their first outing as an engaged couple, Taylor and Travis took in a college football game for Travis’ alma mater, the Bearcats, at his home stadium.

It’s a “Love Story”, Taylor just said “yes.”

This is an album from the sonic and visual perspective of a life on the other side of revisiting her own archive. And boy does it look good.

Paying proper homage to the showgirl aesthetic with authentic costumes straight from the Vegas archives.

Taylor opted to pay true homage to showgirl aesthetic by pulling original costumes from the long-standing Vegas show Jubilee! for her album visuals.

It would be impossible to do a showgirl-themed album without referencing Bob Mackie — the iconic costume designer. I’m so glad to see his designs here!

The imagery we’ve seen from The Life Of A Showgirl is already so visually arresting and layered. This shot, in particular, caught my eye.

My first thought upon seeing this particular photo was its similarity to the theatrical, vaudeville, feathery elements of the “I Can Do It With A Broken Heart” performance from the Eras Tour.

This is an album from the sonic and visual perspective of a life on the other side of revisiting her own archive. And boy does it look good.

The cover look of Taylor’s 12th era!